These days, any serious business owner with any business know-how has a website or blog to help market their business. A website with your own domain name (URL) establishes a professional online presence and offers a central hub for all of your online and offline marketing efforts. However, if you have not updated your website recently or posted fresh content to it, it’s time to enhance your online presence to improve your chances of succeeding in a competitive niche.
If your website is more than a few years old, chances are it might not be mobile-friendly. With the boom in Smartphones and tablet computers, this should be your first enhancement.
Second, do you have a blog? A blog is a fun and interesting way to present fresh, relevant content on a regular basis. Write or commission the content, upload it, and set the publication date. Your blog will be updated regularly without you having to work on it every day.
If you are working in a small company or are a solo entrepreneur, you may not have any idea how to do either of these tasks and/or have no budget to hire anyone. I have good news - you can kill two birds with one stone with a completely free program called WordPress.
There are two ways to accomplish these goals. The first is to set up a free blog at WordPress.com. This basic version of the program is mobile-friendly and will show you just how easy WordPress is to use. Link to your site and vice versa to immediately drive more traffic.
The second way to do this is to download a copy of the free program at WordPress.org and upload it to the main folder of your website, or to a subfolder, such as one called blog. Install the program and start adding content.
The full version of WordPress includes 2 key items that can really help your niche business take off. The first are themes and the second are plugins.
Themes set the overall appearance and functionality of the site, such as a text-based blog versus a photo blog. Search through all the free, professional-looking themes available to find the one that is right for your brand.
Plugins are mini-programs that add a range of functions and tools to your pages and site. These can range from social media links that will let you promote your site on all your accounts and allow your customers to promote your site. There are a number of exciting niche options that will make your site a magnet for customers. Such as:
- A forum or discussion board
- Top niche products lists with links to buy
- An article directory
- A membership site, free or paid
- A Frequently Asked Questions (FAQs) portal
And these are just a few out of many.
If your site isn’t getting enough repeat visitors or the kind of traffic you want, update your site/blog, add functionality, and see what a difference it can make to your profit. Overwhelmed? Email us at firstname.lastname@example.org with your questions or to set up your free consultation!